19 Apr, 2008, 0136 hrs IST, TNN
NEW DELHI: Even as the domestic passenger car market grew 12.17% to 15.47 lakh units, market share of Tata Motors and Ford India declined in the last fiscal. Tata Motors' market share dipped 1.72% to 2,27,919 vehicles while Ford India share declined 1.03% to 33,880 units in FY08.
With ageing cars and limited products in their stable, both the companies faced erosion in their market share. While Tata Motors did not witness a drop in sales, Ford India registered a 19% dip in sales. With no new model launch last fiscal, Japanese car makers Honda and Toyota also posted a marginal dip in sales.
Market leader Maruti Suzuki India managed to retain its share in the previous fiscal. World's largest car maker General Motors and utility vehicle major Mahindra and Mahindra (M&M) posted substantial increase in market share.
With ageing cars and limited products in their stable, both the companies faced erosion in their market share. While Tata Motors did not witness a drop in sales, Ford India registered a 19% dip in sales. With no new model launch last fiscal, Japanese car makers Honda and Toyota also posted a marginal dip in sales.
Market leader Maruti Suzuki India managed to retain its share in the previous fiscal. World's largest car maker General Motors and utility vehicle major Mahindra and Mahindra (M&M) posted substantial increase in market share.
GM's major sales growth came from the introduction of new models. The debut of Chevrolet UV-A hatchback and small car Spark helped GM double its market share while M&M benefited from its foray into the passenger car market with the Logan sedan. For Maruti, entry into the premium mid-size car market with SX4 sedan helped gain numbers.
Korean major Hyundai Motor India also stabilised its market share with the introduction of new compact car i10, even as the sales of its older models — Santro, Getz and Accent — declined in the last fiscal.
HSBC automobile analyst Sanjay Satpathy said: "Car maker are driving growth from newer models. Customers are looking for excitement and are preferring new cars with more features and better technology. Tata Motors, Ford India and Toyota did not witness growth as they have not launched any new car in the past one year."
Korean major Hyundai Motor India also stabilised its market share with the introduction of new compact car i10, even as the sales of its older models — Santro, Getz and Accent — declined in the last fiscal.
HSBC automobile analyst Sanjay Satpathy said: "Car maker are driving growth from newer models. Customers are looking for excitement and are preferring new cars with more features and better technology. Tata Motors, Ford India and Toyota did not witness growth as they have not launched any new car in the past one year."
Source: ET
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