Yahoo partners with MTNL, Idea Cellular

Yahoo! the leader in mobile advertising and mobile Internet services,
announced partnerships with two Indian mobile operators MTNL and Idea
Cellular on Tuesday as part of a series of initiatives in Asia. While
in case of MTNL it is for Yahoo! oneSearch, the mobile search engine,
in the case of Idea Cellular, the partnership is for mobile
advertising.

The Sunnyvale, California based company today announced several new
mobile initiatives for the Asia Pacific region, including five new
Yahoo! oneSearch partnerships with leading mobile operators including
MTNL, Hong Kong CSL Limited (CSL), Smart Communications Inc (Smart,
Philippines), Digital Mobile Phlis, Inc (SUN Cellular, Philippines)
and Vibo Telecom Inc (Vibo, Taiwan).

It has also forged strategic mobile advertising partnerships with Idea
Cellular Ltd and Maxis Communications Bhd (Malaysia), the company said
in a statement distributed via Businesswire.

Yahoo! also announced localised versions of Yahoo! Go 3.0 for India,
Australia and Southeast Asia, including a local language version for
Indonesia, and an English version of Yahoo! oneSearch with voice that
recognises regional accents.

The company also announced the launch of new mobile widgets for the
Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and
Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget
featuring news updates and music charts.

These announcements further demonstrate Yahoo!'s global momentum and
unveil the next phase of the company's mobile strategy for the Asia
Pacific region, said the release.

Tuesday's Yahoo! oneSearch partnerships announcement brings the total
number of mobile search deals signed by Yahoo! worldwide in the last
18 months to over 60.

"Sixty signed Yahoo! oneSearch partner deals is a great milestone,
putting us on our way to our goal of ultimately connecting the
billions of mobile consumers around the globe with the best possible
Internet experience," Yahoo! Executive Vice President, Connected Life,
Marco Boerries said.

"Today's partnerships and product launches further Yahoo!'s global
momentum and serve to reinforce our strong position in the mobile
industry, he said."

Yahoo! oneSearch, one of the industry's leading mobile search
services, would be the preferred search service on the carriers'
respective mobile Internet sites.

"Working closely with our partners, Yahoo! oneSearch is a starting
point for mobile consumers across the Asia Pacific region, delivering
locally relevant information on their mobile devices," said David Ko,
managing director & vice president, Yahoo!

Across the fast-growing Asia Pacific market, Yahoo! has entered into a
total of twenty-three strategic mobile search partnerships with mobile
operators, providing the company with an opportunity to bolster its
market share of mobile search queries in the countries in which Yahoo!
operates.

As for Yahoo! oneSearch, Yahoo! has inked partnerships with Idea
Cellular, Reliance Communication, Bharat Sanchar Nigam Limited (BSNL),
Aircel Limited, BPL Mobile and MTNL (Mumbai); these leading operators
provide mobile services to 50 per cent of the rapidly-growing base of
mobile consumers in India.