Monday, Jul 7
MUMBAI - Buoyed by a strong line-up of movies, Sony Entertainment Television returned to its third position in the general entertainment segment for the week to Jun 28, as per Television Audience Measurement Media Research data.
Among Hindi movie channels, Zee Cinema held top spot.
During the week under review, Asia Cup cricket tournament had sports viewers flocking to Star Cricket.
Despite losing significant market share, NDTV 24X7 continued to hold top position in the English national news segment.
In the business news segment, NDTV Profit gained market share in the English category, while Zee Business took the top slot in Hindi segment.
GENERAL ENTERTAINMENT
In Hindi general entertainment, the wager is for the third spot, as pre-established channels Star Plus and Zee TV continue to hold on to first and second spots, respectively.
In the week to Jun 28, Star Plus held 29.0% relative market share, while Zee TV had 18.8%, as per Television Audience Measurement Media Research data.
For now, Sony Entertainment seems to have settled in third position, while Doordarshan 1 with 550 basis points surge in market share took the fourth spot.
Analysts said both the channels' performance was based on movie content they broadcast.
Star One was at fifth spot, while NDTV Imagine slipped to sixth.
Peter Mukerjea-promoted 9X was at seventh place.
Zee Next, which would soon be demerged from Zee Entertainment, continues at the bottom of the Hindi entertainment charts with around 1% market share.
In the Hindi movie segment, Zee Cinema held its own, making good for the time it lagged Sony Max during the Indian Premier League cricket tournament that the latter broadcast.
Zee Cinema held 36.9% market share in the week ended Jun 28, while Max had 29.7%.
Television viewing behaviour is monitored by TAM, a joint venture between global consultancy major AC Nielsen and IMRB International. It installs a monitoring device in select homes across the country as part of the sample audience.
TOP SHOWS
Balaji Telefilm's version of the epic, Mahabharat, would be broadcast on 9X from today.
An increasing number of shows made by Balaji Telefilm's are likely to come on 9X, because of Mukerjea, who was the ex-chief executive officer of Star India.
With Star seen divesting its stake in Balaji Telefilms, the company would try to diversify its client base, analysts said.
Currently, Star Plus continues to host the highest number of Balaji Telefilm shows.
One of the longest running soaps on Indian television is 'Kyunki Saas Bhi Kabhi Bahu Thi', and it garners top ratings till date.
However, the show was in second place for the week to Jun 28, behind another Star Plus show, 'Bidayi'.
NEWS CHANNELS
In spite of losing 310 bps market share to 30.9%, NDTV 24X7 held top spot in the English national news channel segment.
Network18's Global Broadcast News-owned CNN-IBN followed it with 27.0%. NewsWire18 is a subsidiary of TV18 and a part of Network18.
Bennet and Coleman-promoted Times Now and INX Media's News X gained over
200 bps each during the week to Jun 28.
In the Hindi news segment, India TV held its top position, with 20.2% market share in the week ended Jun 28.
Former leader Aaj Tak settled for second place with 18.5% share.
IBN 7, Zee News, and NDTV India were fourth, fifth, and sixth, respectively.
CNBC-TV18 and UTVi both lost market share to NDTV Profit among English business news channels, during the week.
CNBC-TV18 lost 270 bps and had 55.0% market share.. UTVi held 4.8%, and
the remaining 40.2% was with NDTV Profit.
Hindi business news channel Zee Business scored over CNBC Awaaz, as the former gained 890 bps to capture 35.5% market share.
SPORTS
Star Cricket was a key gainer as it broadcast Asia Cup matches during the week to Jun 28.
The channel held 69.6% market share during the week.
More viewers were attracted to the sports segment, as the relative share of this segment among all genres rose 280 bps.
All other channels in the segment dramatically lost market share.
Analysts said loyalty in the segment is to the event, not the channel, resulting in sharp variation in viewing pattern.
OUTLOOK
Sony Entertainment is seen getting some mileage for a special episode of "Dus Ka Dum" featuring actors Aamir Khan and Imran Khan, alongside host Salmaan Khan.
In sports, the India-Sri Lanka series comprising three test matches and five one-day matches, to be played in Sri Lanka, from Jul 18 to Aug 29, will be eyed.
In the news channels' segment, analysts remain uncertain of outlook, as viewing patterns and programming are harder to plan.
In Hindi general entertainment segment, all eyes are on Viacom18's Colors. It is set to make its official broadcast from Jul 21, with four hours of original content programming per day. The channel is likely to debut at fourth or fifth place in the segment, analysts said. "The channel has been able to create the appropriate hype to get attention, but there is a stickiness to existing soaps which may be hard to beat," an analyst said.
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